A well-known Canada-based OPM (which stands for an outsourced [affiliate marketing] program manager), Sarah V. Bundy of All Inclusive Marketing Inc. has just published her review of Affiliate Program Management: An Hour a Day. Here’s one of my favorite excerpts from her today’s blog post:
Geno leaves no stone unturned in his book, and I can honestly say that this book should be required reading for anyone who calls themselves an affiliate manager. I have ordered more copies for the office so our affiliate managers can have access to them any time they wish.
…I have read many books in the industry before this one, including both Shawn Collin’s book “Successful Affiliate Marketing for Merchants” and Geno’s previous book “A Practical Guide to Affiliate Marketing”. Both were very good, but still far from being the gem this one turned out to be.
Our affiliate team agrees, this book deserves a 5 star rating and will be a great internal resource for us, even as experienced affiliate program managers.
You may read the full review by clicking the screenshot below: