Small Business Trends Review of Affiliate Program Management Book

Earlier this week Anita Campbell of Small Business Trends posted an in-depth review of “Affiliate Program Management: An Hour a Day”. Here is just an excerpt from it:

Evgenii “Geno” Prussakov (@eprussakov on Twitter)  has written a book that is ideal for small businesses and entrepreneurs who’ve thought about setting up an affiliate program, but don’t know where to start.  Geno walks you step by step through researching, launching, managing and growing your affiliate program. …if you consumed just one lesson per day, Monday through Friday, it would take you 4  and 1/2 months to get through all the daily lessons.  Of course, there’s nothing to prevent you from moving through it faster.  You easily can consume multiple lessons each day, as I did.  Lessons are just 2 to 10 pages each, with screenshots included.  But the one-hour-per-day learning format allows you to pace yourself if you wish.

What I Liked Best

My favorite sections are the sections on “mistakes to avoid” and ideas.  There are 10 Mistakes to Avoid with Banner Ads; 15 Mistakes Committed by Merchants; and 25 Affiliate Program Management Mistakes.  I also liked the bonus section on ideas for promoting your affiliate program.

For the full review, you may either use the link quoted in the very beginning of this post, or just click the screenshot below:

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